A chilly Saturday morning in a coffee shop, surrounded by a bunch of people trying to wake up with a caffeine booster. And another weekend of digital detox, of almost forgetting about the existence of phones and notifications.
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Every marketer I’ve ever met or stalked wants to build the one. The one page of copy that will tell a story so good people will line up to buy the thing. The one ad that crushes all ads and taps into the collective emotion and remains in the public memory. The one email workflow that feels so much like a human interaction that people actually reply back and start conversations.