Every June, the world blooms into a riot of rainbow, with corporations decking themselves in colorful flags, glittering promises of inclusivity and, most importantly, Pride-themed merch. But not all of it is created equal!
“Hard Now” vs “Hard Later”: Why I (Always) Choose “Hard Now”
You’ve been blessed with being a creator. You put your mind to it and stuff appears out of thin air. How many people get to do that for a living? Trust me, not many.
Representation And Inclusivity In Marketing Matter
Representation and inclusivity matter, and it isn’t just a slogan we all enthusiastically nod to when hearing.
Brand Storytelling On Social Media
Ever heard the golden rule of marketing? “Facts tell, stories sell.” But hey, why stop there? Today’s savvy brands are taking storytelling to the next level!
Six Tips For Maximizing Instagram Reach And Engagement For Start-Ups
Let’s face it – the majority of startups are still figuring out the ABCs of social media. And hey, no judgment here. It’s a learning curve, and don’t worry – there’s a lot you can do to navigate the landscape on Instagram, and we’re here to help!
JOCstudio’s Guide To Mastering Brand Loyalty in 2024
In our quest to master brand loyalty in 2024, we’re diving straight into the beating heart of the brand universe, where customer experiences are the currency and authenticity the golden key.
Brand Authenticity: A Path to Consumer Trust
Brand authenticity is the sum of a brand’s values, purpose, identity, and beliefs, served up without any camouflage. Consumers are no longer content with surface-level marketing fluff – they want the real deal. They want to align themselves with brands that not only talk the talk but walk the walk.
On Publishing (and sitting with the highs and lows)
I’m hunched over my iPad, feet cold despite the electric heater, hand cramped and stiff from drawing many hours….
Dissecting the Message: One Communicator’s Odyssey
So, I can analyze and package human connections for sale – fantastic! But have I lost the ability to connect with people? And the world? Well…
Top 7 ChatGPT Alternatives For Marketers
From content creation to problem-solving, this AI chatbot has been in the hot seat, but hey, OpenAI isn’t the only cool kid on the chatbot block! So, wanna talk about Chat GPT alternatives?