Let’s face it – the majority of startups are still figuring out the ABCs of social media. And hey, no judgment here. It’s a learning curve, and don’t worry – there’s a lot you can do to navigate the landscape on Instagram, and we’re here to help!
Brand authenticity is the sum of a brand’s values, purpose, identity, and beliefs, served up without any camouflage. Consumers are no longer content with surface-level marketing fluff – they want the real deal. They want to align themselves with brands that not only talk the talk but walk the walk.