The next time you stress out about creating something that should be fun until you have squeezed all the fun out of it, do yourself a favour and try to think of it as an experiment.
Every marketer I’ve ever met or stalked wants to build the one. The one page of copy that will tell a story so good people will line up to buy the thing. The one ad that crushes all ads and taps into the collective emotion and remains in the public memory. The one email workflow that feels so much like a human interaction that people actually reply back and start conversations.