Social media marketing for your brand is NOT optional! It’s the essential way to reach your audience, get to know them, create relationships, and grow your brand. Not taking advantage of social media means missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Let’s talk about the top 5 social media benefits.
Awareness ensures that your audience can recognize your brand anywhere. Use brand elements like your logo, colors, and tone of voice. Let your unique voice come through. This will add personality to your brand and will make people more likely to interact with you.
This is the place to get real! The ability to create real human connections is one of the key benefits of social media. Introduce your audience to your values, the company’s culture, and the people who make up your brand. Authenticity builds trust which creates marketing receptiveness.
Stay on mind
70% of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and 49% admit to checking social multiple times per day. So be present! Keep your posts valuable, authentic, entertaining, and informative.
Sharing great content from your website or blog to your social channels is a great way to get your followers when you publish something new. Include your website address in all of your social media profiles so your audience can get to you with one easy click.
Social media offers an easy and low-commitment way for potential customers to express interest in your business. A study by LinkedIn Pulse says that B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors.
As the number of people using social media continues to grow and social sales tools evolve, social networks will keep becoming increasingly important for product search and e-commerce.
Social media marketing success depends on the level of effort put into it. After all, it’s social, and anything social takes an investment of time and communication skills. So we put together a list over here of the best social media resources useful for newbies as well as experienced marketing wizards looking to sharpen their skills.
And if you need Oana’s help with growing your business on social media, she’s waiting for your DM on Instagram. Building business awareness and personal branding is all she ever talks about.
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