Unlock the doors to endless possibilities with the exciting world of digital marketing! The industry is constantly evolving, and keeping up with the latest trends and techniques is vital. Whether you’re a seasoned pro or just starting out, online marketing classes can help you stay ahead of the game.
Courses and certifications make it easy to sharpen your skills and expand your knowledge. Even if you’ve been in the industry for years, there’s always something new to learn. From website creation to social media strategy, online courses can provide the tools for continued success and growth.
We’ve scoured the internet (so you don’t have to) and created a list of 13 free and fabulous online marketing classes for 2023.
This dynamic course is the perfect starting point for marketing professionals looking to master the art of creating compelling and engaging content that cuts through the noise in today’s oversaturated digital landscape. This certification course is meant to give you an overview of how to become an effective content marketer. From generating fresh and innovative ideas to promoting your content for maximum reach and repurposing content that both humans and search engines would love, this course is packed with valuable lessons and insights to help you stand out and make your mark in the world of content marketing.
This course is perfect for marketers interested in leveraging a content marketing strategy, SEO, social media and PR professionals who want to leverage content to drive their efforts, and IT professionals who want to understand the rationale behind the content marketing process and the types of tools needed. You will learn a practical plan and process, end to end, to drive leads and sales with content marketing. This course requires a moderate understanding of marketing concepts, experience with social networks and search engines, and user-based experience with analytics platforms like Google Analytics.
Drawing on principles from the best-selling book “Contagious: Why Things Catch On,” this course, taught by Professor Jonah Berger, this course gives you the tools to increase your influence, generate more word of mouth and harness the power of social networks to spread your message. You’ll discover the key ideas behind viral marketing and learn how to make your ideas, brands, or products more shareable on social media and beyond. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Whether you’re a marketer, content creator, or simply looking to skill up on SEO, this course has something for everyone. You’ll learn all the ins and outs of SEO, including website optimization, link building, keyword research, and much more. By the end of the course, you will have the knowledge and skills needed to dominate the search engine results page, which can help drive more traffic to your site, increase conversions and ultimately boost your business.
This course is designed for individuals looking to enhance their SEO skills, whether they are new to SEO or experienced. It is led by a team of experienced professionals from Semrush, a well-known SEO toolkit. Through a series of free video lessons, participants will be provided with tips and guidance from practicing SEO experts on how to effectively use Semrush’s tools to improve their SEO performance. The course covers topics such as initial research, campaign management, and measuring success. By the end of the course, participants will have gained the necessary knowledge and skills to effectively utilize the full potential of Semrush’s SEO Toolkit.
This course will take you beyond the basics of simply using the platform, and teach you how to create a winning strategy that drives real results. Learn how to develop and analyze content that resonates with your audience, and discover the secrets to crafting an Instagram strategy that stands out in a crowded marketplace. The course will cover various aspects of creating visually stunning posts and understanding the power of Instagram ads. You will learn how to use Instagram’s features, such as Instagram stories, live videos, and Instagram Reels, to build an engaged audience and increase your reach.
With 1 billion active users desperate for fun, exciting content, TikTok offers a massive opportunity to promote your business and take it to the next level. But to be successful, you need to know how the platform works and how users interact with each other, especially since the platform is constantly evolving. This course is designed to give you the knowledge and skills you need to master the art of TikTok marketing. From understanding the fundamentals to mastering advanced strategies used by professional marketers, you’ll learn everything you need to know to promote your business, personal brand, or products on TikTok.
Get ready to take the social media world by storm with a professional certificate that will give you the knowledge and skills you need to succeed in the in-demand field of social media marketing. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. This course has everything from understanding the latest trends and best practices to mastering the art of creating compelling content and engaging with your audience.
Design is not just for the select few, it’s a skill that can be learned and honed by anyone with a passion for creativity and a desire to communicate visually. This course will show you the basics of design and how to use it to communicate your message effectively. You’ll discover the power of emotion in design and how it can transcend language and borders. This course provides you with a designer’s toolbox full of fonts, colors and imagery, to help you create something that stands out. You’ll learn how to make a plan and how to create a design that is clear, visually appealing and communicates your message effectively.
Email marketing is one of the most in-demand skills in digital marketing, and it’s a great way to invest in yourself and your career. So maybe it’s time to master the fundamentals of email marketing. Join this comprehensive email marketing strategy course and learn how to create a human and helpful approach to email marketing. In this course, you’ll learn to master the fundamentals of email marketing and learn how to apply them with HubSpot’s free email marketing tool. You’ll also learn how to create valuable and personalized experiences for your contacts, increase your open rates and conversions, and build a loyal subscriber base.
Explore the foundations of inbound marketing and the core principles that drive any successful inbound business. This course is designed for inbound professionals and marketing and sales professionals who want to take their skills to the next level. You’ll learn the inbound methodology and the flywheel, which are the backbone of any inbound business. Discover how to attract, engage and delight customers through a holistic and data-driven approach. You’ll learn how to use inbound marketing and sales to create valuable and personalized experiences for your customers.
Learn how to use popular event directories to drive traffic to your event listing and generate a large attendance. This course also covers how to intelligently pay for ads if you have a budget and want to boost your attendance further. Effective event management is key to keeping your attendees coming back and inviting their friends, that’s why the course covers how to make your events run smoothly, and make sure they are high quality. You’ll also learn common ways to make money from events, such as selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube and more.
Invest in yourself and explore the endless possibilities of the digital marketing world with online courses and certifications!
Plus, don’t forget to tell us if you already finished any of there 13 free and fabulous online marketing classes. We’re curious about your input!
OANA CORINA JELEA
The Big Cheese know-it-all
Find her on LinkedIn, Instagram and oanacorina.com