Social media engagement is crucial to building a positive brand experience.
While brands want to increase the size of their audience, a lot of them often fail to increase their engagement as well. Social media engagement helps you create and keep your customer relationships.
So it’s not just about being popular, it’s about making meaningful connections with current and potential clients. This will boost your brand online and offline. Strong social media engagement is a sign that you’re making an impact in the market.
But don’t imagine that you’ll cross your fingers and hope your followers just start spontaneously getting chatty, without a little encouragement.
Luckily, there are plenty of tricks you can apply to boost that engagement and get the party started.
It’s way more tempting to engage with a brand when you think there’s a real person on the other end. So don’t hide it. Allow your audience to get to know who you are and what you do. Give people a peek into your personal life. The more your audience trusts you, the more they engage with your content.
Not all platforms measure social media engagement in the same way. Familiarize yourself with the platform’s algorithms, so you know how to boost engagement. Start with the correct time for posting and continue with hashtags, alt text, ads, and everything in between.
It’s hard to get people engaged if you don’t know who you’re talking to. Understand them and what they need. Resolve their problems through your content.
Create authentic and valuable content. Address your audience’s needs. Think “conversation” not “broadcast.” Help them out with resources and advice.
Go beyond and liking and commenting to start a conversation. Connect with people who frequently visit your profile. Acknowledge and answer their questions. And don’t be shy, the most genuine connections you can build are through DM.
The conclusion is that people don’t use social networks for a one-way experience. They’re seeking connections.
So by helping your customers when they’re in need, building a relationship with them, and offering a one-of-a-kind customer experience, you’ll be able to increase your engagement and customer loyalty.
And keep in mind, it’s quality, not just quantity, that you should be striving for.
Do you need Oana’s help with growing your business on social media? She’s waiting for your DM on Instagram. Building business awareness and personal branding is all she ever talks about.
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