1.6 billion people from all corners of the globe hooked on this epic platform. Psst! And get this, a whopping 80% of them are following business accounts!
So, here’s the deal: if you’re a marketer or a business owner and you ain’t rockin’ Instagram, you’re missing out on a piece of the social media pie.
By default, your Instagram profile is like a superstar on a world stage – everyone can see it. If you’re running a business, you want that limelight, right? You want people to gaze in awe at your posts and follow your brand like groupies. If you keep it private, though, it’s like hiding backstage, and fans won’t get a peek at your amazing photos. So, step into the spotlight!
You want people to know who you are and what you’re all about. Using your business name as your Instagram handle is like having a neon sign that screams, “Hey, I’m right here!” Take it to the next level, and add what you do in your title. Think of it as your superhero name and superpower combined. Now you’re easy to find, recognizable, and ready to conquer the ‘Gram!
So, what’s the deal? SEO works like a secret map, helping people find you on Instagram and any other online platform. It’s all about using the right keywords, hashtags, and alt text to make your account pop up when someone’s searching for your niche. We’re talking Instagram’s own Sherlock Holmes software, sniffing you out and suggesting you like a pro.
It’s the first thing people see, so let’s make it count! Your photo should be easily recognizable, like your own personal Bat-Signal. Stay on-brand with your other social networks, ’cause consistency is key! Now, here’s the deal: Most companies use their logo as their profile pic. It’s like their superhero emblem. Just remember, the minimum size for this hero shot is 110 x 110 pixels – a perfect square. Don’t go all wonky and stretch it out, okay? Keep it crisp and clear.
You’re the star of your very own Instagram show, and your bio is the opening act! It’s like a sneak peek into your fabulous life. So, let’s make those 150 characters count. Show ’em who you are, what you do, and sprinkle some personality on top. Be bold, be funny, be uniquely you! Give ’em a reason to hit that follow button. Lights, camera, bio! Action!
Here’s the deal: Instagram doesn’t like sharing the limelight with other websites. Those clickable URLs? Limited edition! They only play nice in the “website” box in your bio. Add up to 5 websites to your Instagram profile! People can slide from Instagram straight to your website, blog, or even that awesome campaign you’re rocking.
Let’s talk about the posts’ order of importance! Want to spread the word about a sale? Pin it! Need to introduce yourself or your brand? Pin it! Even ride the wave of a viral Reel? Pin it like a champ! Curate your grid and give your audience a front-row seat to what truly matters.
So, my fellow Instagram rockstars, armed with these insights and strategies, go forth and conquer the ‘Gram.
The Big Cheese know-it-all
Find her on LinkedIn, Instagram and oanacorina.com