Anatomy Of An Instagram Profile

Time to rock the 'Gram!

1.6 billion people from all corners of the globe hooked on this epic platform. Psst! And get this, a whopping 80% of them are following business accounts!

So, here’s the deal: if you’re a marketer or a business owner and you ain’t rockin’ Instagram, you’re missing out on a piece of the social media pie.

Let the Instagram fame begin!

Public Profile

By default, your Instagram profile is like a superstar on a world stage – everyone can see it. If you’re running a business, you want that limelight, right? You want people to gaze in awe at your posts and follow your brand like groupies. If you keep it private, though, it’s like hiding backstage, and fans won’t get a peek at your amazing photos. So, step into the spotlight!


You want people to know who you are and what you’re all about. Using your business name as your Instagram handle is like having a neon sign that screams, “Hey, I’m right here!” Take it to the next level, and add what you do in your title. Think of it as your superhero name and superpower combined. Now you’re easy to find, recognizable, and ready to conquer the ‘Gram!

Instagram SEO

So, what’s the deal? SEO works like a secret map, helping people find you on Instagram and any other online platform. It’s all about using the right keywords, hashtags, and alt text to make your account pop up when someone’s searching for your niche. We’re talking Instagram’s own Sherlock Holmes software, sniffing you out and suggesting you like a pro.

Profile Picture

It’s the first thing people see, so let’s make it count! Your photo should be easily recognizable, like your own personal Bat-Signal. Stay on-brand with your other social networks, ’cause consistency is key! Now, here’s the deal: Most companies use their logo as their profile pic. It’s like their superhero emblem. Just remember, the minimum size for this hero shot is 110 x 110 pixels – a perfect square. Don’t go all wonky and stretch it out, okay? Keep it crisp and clear.

Actionable Bio

You’re the star of your very own Instagram show, and your bio is the opening act! It’s like a sneak peek into your fabulous life. So, let’s make those 150 characters count. Show ’em who you are, what you do, and sprinkle some personality on top. Be bold, be funny, be uniquely you! Give ’em a reason to hit that follow button. Lights, camera, bio! Action!

Trackable Links

Here’s the deal: Instagram doesn’t like sharing the limelight with other websites. Those clickable URLs? Limited edition! They only play nice in the “website” box in your bio. Add up to 5 websites to your Instagram profile! People can slide from Instagram straight to your website, blog, or even that awesome campaign you’re rocking.

Pinned Posts

Let’s talk about the posts’ order of importance! Want to spread the word about a sale? Pin it! Need to introduce yourself or your brand? Pin it! Even ride the wave of a viral Reel? Pin it like a champ! Curate your grid and give your audience a front-row seat to what truly matters.

Let your creativity soar!

So, my fellow Instagram rockstars, armed with these insights and strategies, go forth and conquer the ‘Gram.

Happy Instagramming!

If you want to talk some more, we’re waiting for your DM on Instagram.

Your biggest fan,
Oana Corina Jelea.



The Big Cheese know-it-all
A lot of brand strategy and storytelling, with a sweet tooth for Instagram management. Constantly on her phone, writing posts, replying to e-mails, and sleeping less than it should be legal. Always open to discussing environmental issues after two glasses of wine. She's the biologist who chose to go digital.
Find her on LinkedIn, Instagram and

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