Edva Beauty branding & storytelling

It was a true joy watching Roxana Oros grow her business from creative makeup artist to an inclusive, vegan and quality makeup brand, and we're lucky we could accompany her in this journey. "EDVA beauty aspires to be your friend who would never allow you to feel ugly, be sad, or doubt yourself when it’s obvious you are everything a little human would dream of being when they grow up." - a brand statement that's a declaration of solidarity and empowerment. See project on Behance