Survival Guide For Social Media Marketers During The Holiday Season

It's the most wonderful time of the year!

As the holiday season is already here, social media marketers everywhere are bracing themselves for the most wonderful (and busiest) time of the year.

Between the endless stream of festive posts, the never-ending barrage of holiday shopping deals, and the relentless search for the perfect hashtag, it can be easy to get overwhelmed.

Not only do we have to juggle our personal to-do lists, but we also have to keep up with the never-ending stream of holiday content on social media. It can be a lot to handle, but don’t worry – with a bit of humor and a dash of creativity, we can make it through the holiday season with our sanity (mostly) intact.

Hang your stockings and say your prayers.

First and foremost, it’s important to remember the three C’s: caffeine, caffeine, and more caffeine. Whether it’s coffee, tea, or an energy drink, make sure you have a steady supply to keep you going through those long days and nights.

Next, it’s time to get organized. Create a schedule and stick to it. This will help you stay on top of all the tasks you need to accomplish and make sure you’re not missing any important deadlines. And don’t forget to take breaks! Your brain needs time to rest and recharge, so make sure you’re taking time to step away from the screen and give your eyes a break.

It’s also crucial to stay up to date on all the latest social media trends and updates. This will help you create content that resonates with your audience and keeps them engaged. And don’t be afraid to get creative! The holiday season is a time for fun and cheer, so don’t be afraid to inject some personality and humor into your posts.

So go ahead and share those festive memes and GIFs, but also mix some serious content that showcases your expertise and adds value to your followers. After all, they’re not just following you for the holiday cheer – they want valuable information and insights, too.

But remember the importance of authenticity. While it’s important to show your festive side, it’s equally important to be true to your brand. Don’t force it if the holiday theme doesn’t fit with your brand’s style and values. Instead, focus on creating engaging and valuable content that your followers will appreciate.

Speaking of valuable content, now is the perfect time to show your appreciation for your followers. Whether it’s through a festive giveaway, a personalized message, or a special offer, there are countless ways to show your gratitude. Not only will it make your followers feel loved, but it’ll also help you build stronger connections with your audience.

Another important tip: don’t forget to take care of yourself. The holiday season can be hectic, and it’s easy to get caught up in the hustle and bustle. Make sure to take breaks, get some fresh air, and prioritize self-care. And if you find yourself feeling overwhelmed, don’t be afraid to delegate tasks or ask for help. You can’t pour from an empty cup.


Ho ho ho and a bottle of rum!

So there you have it, folks. With a little bit of planning, a dash of holiday cheer, and a focus on authenticity and self-care, you too can survive the madness of Christmas as a social media marketer. Here’s to a jolly and successful holiday season!

If you want to talk some more about this, we’re waiting for your DM on Instagram.

Your biggest fan,
Oana Corina Jelea.



The Big Cheese know-it-all
A lot of brand strategy and storytelling, with a sweet tooth for Instagram management. Constantly on her phone, writing posts, replying to e-mails, and sleeping less than it should be legal. Always open to discussing environmental issues after two glasses of wine. She's the biologist who chose to go digital.
Find her on LinkedIn, Instagram and

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