Instagram has demonstrated enormous growth, with its community reaching over 2 billion monthly users in 2021. If you want to be recognizable and stand out from other Instagrammers, you need to build a brand on this platform. So start posting. It doesn’t have to be perfect all day, every day.
Start with a strategy
If you don’t have a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to keep brainstorming new ideas. So determine your goals, narrow down your target audience, and develop a content plan. And always use your brand’s colors and fonts. Your branding strategy goes beyond your feed.
Experiment with features
Instagram is constantly evolving. Our advice is to choose one or two features to test every month. This will allow you to clarify your direction and uncover insights into what types of content your followers enjoy. Keep in mind to repeat your slogan with every kind of post. This is how you create recognition! And now, put on your lab coat and start experimenting!
A great Instagram needs to follow the following formula: beautiful imagery and engaging text. Think of your content as a way to reel in your followers, gain their trust, and keep them engaged. Always stay true to your brand’s personality, and don’t be afraid to overshare. How do you want to sound? Funny? Professional? Witty? Inspiring?
Always post regularly
When a user is scrolling on Instagram, you compete for their attention with millions of other brands. Because of this, visibility is critical. Be consistent and be patient. Publish a feed post three to four times a week and share stories every other day. Plus, don’t forget to create your own hashtags and keep using them with every post!
Share your Instagram
One way to attract users to follow you is by hosting giveaways or following trends. Also, don’t be afraid to promote your Instagram on other platforms. Your website could include your Instagram feed along with a CTA to follow your page. Don’t freak out, ’cause most website builders, such as Wix, SquareSpace, or WordPress, offer a variety of social media icons that you can quickly drop in.
Instagram gives entrepreneurs the possibility to grow their brands more effectively than ever before.
Social media marketing for your brand is NOT optional! It’s the essential way to reach your audience, get to know them, create relationships, and grow your brand. If you want to read more about the top 5 benefits of social media for your brand click here.
OANA CORINA JELEA
The Big Cheese know-it-all
Find her on LinkedIn, Instagram and oanacorina.com