I know it’s not a small question; it’s actually a critical one if you work in the complex world of marketing. Although we all typically share similar goals, some teams are stuck trying to find top talent, while others have trouble finding the right technology for their wants and needs. What are the biggest marketing challenges you are facing?
In today’s world, marketing as a function has more responsibilities than ever – to guide a business towards growth in the face of uncertain times. There are many steps to operating a successful marketing strategy, and none of them are easy.
So let’s focus on talking about the areas that need the most attention. Why? Because problems are much easier to tackle once you’ve correctly identified them.
With many senior marketers still missing out on a seat at the board level, if the industry cannot make the value of marketing obvious, it risks being viewed only as a cost center. Marketers need to bring numbers to the table that demonstrate how marketing is helping out the business. So start by putting together slide decks on every month’s results, including high-level metrics on visits, leads, and customers.
How can you create a winning marketing campaign without a fair budget? You can’t! And since companies don’t have the means to increase marketing budgets during these times, we are all facing challenges of achieving growth with minimal financial support. The key to unlocking funding lies in proving the ROI of your marketing efforts. Don’t forget that money is the real king!
Start with clearly determined goals. Do you want to generate leads? Expand your reach? Business awareness? Providing the ROI of marketing activities requires two-way communication with the sales team. One of the essential components of a campaign is to evaluate its performance. If it doesn’t perform well, a postmortem should be carried out to learn and take measures to improve the next one.
With so many platforms for marketers to publish content and even more ways to promote it, it’s hard to know where to focus your efforts. Try, measure, refine! Pick the type of content that works best for you and establish authority in that space. There’s no magic formula for success, but consistency always helps! Vary the length and format of your content to make it appealing to different kinds of consumers.
With so many companies trying to sell some marketing technology, it’s not surprising that most of us feel overwhelmed. We always have to stay up to speed with platform changes. Publications like HubSpot or Sprout Social can be excellent sources for keeping up with current trends. But before switching to any new technology, carry out a trial to ensure it works for your team. Better yet, schedule routine check-ins to discuss what’s working and what’s not.
When thinking about it, marketing is all about getting as close to mind-reading as possible – for your client, boss, and audience. Always trying to figure out what everyone wants and how to appeal to them can be demanding to say the least.
Do any of these marketing challenges sound familiar? What are you currently struggling with? I’d love for you to tell us how things are going for you. We’re waiting for your DM on Instagram.
And if you’re a business owner wanting to understand what the heck your marketing team or the marketing agency you are working with is doing, go ahead and read this article.
Your biggest fan,
Oana Corina Jelea.
OANA CORINA JELEA
The Big Cheese know-it-all
Find her on LinkedIn, Instagram and oanacorina.com