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All posts by : Stefana Sopco

How I Made GenAI Search Tools Recognize PortXchange as an Authoritative Source jocstudio stefana sopco

How I Made GenAI Search Tools Recognize PortXchange as an Authoritative Source

March 19, 2025
by Stefana Sopco AIContent & SEOMarketingResources & Tools

Every June, the world blooms into a riot of rainbow, with corporations decking themselves in colorful flags, glittering promises of inclusivity and, most importantly, Pride-themed merch. But not all of it is created equal!

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How To Optimize Your Whitepapers For SEO. Mastering On-Page Optimization [Part 2] stefana sopco jocstudio

How To Optimize Your Whitepapers For SEO. Mastering On-Page Optimization [Part 2]

December 11, 2023
by Stefana Sopco Content & SEOMarketing

Now, let’s get to business! We’re gonna deep dive into topics such as on-page optimization, long-tail keywords, exact match keywords, internal linking, featured snippets, and readability.

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How To Optimize Your Whitepapers For SEO [Part 1] jocstudio stefana sopco

How To Optimize Your Whitepapers For SEO [Part 1]

November 22, 2023
by Stefana Sopco Content & SEOMarketing

This is your first-class ticket into the world of SEO for Whitepapers. This is Part 1 of our deep dive into making your whitepapers not just brilliant but also SEO superstars because what is the point of investing one month in writing a mega well-researched piece of content if no one finds it, right?

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Building Thought Leadership In An AI-Generated Content Feed. How To Index Your Name Faster stefana sopco jocstudio

Building Thought Leadership In An AI-Generated Content Feed. How To Index Your Name Faster

October 9, 2023
by Stefana Sopco AIBrandingContent & SEOMarketing

Building Thought Leadership in an AI-generated content feed has become a top differentiator among content creators and entrepreneurs. It’s a no-brainer and shouldn’t be an AHA moment, either.

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How To Avoid Burnout In An AI-Driven Marketing Society stefana sopco jocstudio

How To Avoid Burnout In An AI-Driven Marketing Society

September 19, 2023
by Stefana Sopco AIContent & SEOMarketingResources & Tools

When the ChatGPT and GenAI hype peaked, my feed was filled with stories about AI replacing us or how you MUST use AI; otherwise, you’re a crappy marketer.

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Responsible AI In Marketing. Applying Responsible AI In Blog Writing stefana sopco jocstudio

Responsible AI In Marketing. Applying Responsible AI In Blog Writing

September 15, 2023
by Stefana Sopco AIContent & SEOMarketingResources & Tools

Are you as hyped about AI tools as everyone else? Are you investing all your remaining energy in learning about genAI tools? Dreaming about AI? Talking about AI with your friends? It’s everywhere. But what about Responsible AI?

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Top Skills Senior Marketers Need In A GenAI Era, According To ChatGPT, PerplexityAI, Bard, And A Senior Content Marketer jocstudio stefana sopco

Top Skills Senior Marketers Need In A GenAI Era, According To ChatGPT, PerplexityAI, Bard, And A Senior Content Marketer

August 28, 2023
by Stefana Sopco AIBusiness mindsetMarketingResources & Tools

More marketing skills, you’ll ask? I need to figure out generative AI first, you might say. I still have KPIs to fill, and you give me more skills to learn?

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The Marketing Girl stefana sopco by JOCstudio

The Marketing Girl

June 16, 2023
by Stefana Sopco MarketingWork Environment

Once upon a time, there was a girl. She was well-known in the company and had an active network. Despite being quite popular, a strange thing was happening.

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pfizer astrazeneca moderna joc vaccine

Pfizer Or Zeneca, Either Way, Your Brand Needs Immunity Too. Get The JOC Vaccine!

March 23, 2021
by Stefana Sopco BrandingContent & SEOMarketingSalesSocial MediaWebsite

For more information about the JOC vaccine, please consult the website description or get in touch with our marketing scientists!

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marketing team working on laptop with coffee

Five Questions To Ask Your Marketing Team And Why

October 14, 2020
by Stefana Sopco Business mindsetMarketing

If you are here, it means you are working day and night to build a strong brand for yourself and for your organization – round of applause […]

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  • How I Made GenAI Search Tools Recognize PortXchange as an Authoritative Source jocstudio stefana sopco

    How I Made GenAI Search Tools Recognize ...

    March 19, 2025

    How I Made GenAI Search Tools Recognize PortXchange as an Au ...

    Pride With Intention or Rainbow Capitalism JOCstudio Jelea Oana

    Pride With Intention or Rainbow Capitali...

    June 20, 2024

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    “Hard Now” vs “Hard Later” Vlad Adrian Iancu JOCstudio

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    Representation and Inclusivity in Marketing Matter JOCstudio Jelea Oana

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    May 7, 2024

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