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This is your first-class ticket into the world of SEO for Whitepapers. This is Part 1 of our deep dive into making your whitepapers not just brilliant but also SEO superstars because what is the point of investing one month in writing a mega well-researched piece of content if no one finds it, right?
In our quest to master brand loyalty in 2024, we’re diving straight into the beating heart of the brand universe, where customer experiences are the currency and authenticity the golden key.
Brand authenticity is the sum of a brand’s values, purpose, identity, and beliefs, served up without any camouflage. Consumers are no longer content with surface-level marketing fluff – they want the real deal. They want to align themselves with brands that not only talk the talk but walk the walk.
Boo! Halloween is right around the corner, and you know what that means – marketers are brewing up some spooktacular ideas to send shivers down your spine (in a good way, of course).
Building Thought Leadership in an AI-generated content feed has become a top differentiator among content creators and entrepreneurs. It’s a no-brainer and shouldn’t be an AHA moment, either.
When the ChatGPT and GenAI hype peaked, my feed was filled with stories about AI replacing us or how you MUST use AI; otherwise, you’re a crappy marketer.
So, I can analyze and package human connections for sale – fantastic! But have I lost the ability to connect with people? And the world? Well…
Are you as hyped about AI tools as everyone else? Are you investing all your remaining energy in learning about genAI tools? Dreaming about AI? Talking about AI with your friends? It’s everywhere. But what about Responsible AI?
“What is ethical marketing? What’s this new invention? Isn’t this kind of a contradiction? Isn’t all marketing… marketing?”
More marketing skills, you’ll ask? I need to figure out generative AI first, you might say. I still have KPIs to fill, and you give me more skills to learn?
