Let’s start by defining what a target audience persona is. Think of it as creating your own imaginary friend, but with a purpose. It’s a fictional character that represents a segment of your target audience based on research, data, and insights.
As we hurtle towards the future, it’s clear that branding is going to be more important than ever. So, let’s take a look at some of the trends that are going to shape the world of branding in the years ahead.
From those impulse buys we all know and love (or hate, depending on how much guilt you feel after), to the unwavering brand loyalty some people seem to have, the psychology of consumer behavior is a never-ending source of intrigue and frustration.
Having an online community is like having your own personal cheering squad! As a creator or business owner, it’s important to have a place where your fans and customers can connect with you and each other.
Say goodbye to the endless stream of food pics on social media and hello to the business and marketing influencers! These wizards of the online world are here to help you take your business from snooze-fest to a success story.
If you’re feeling a bit bored with your current marketing materials, maybe it’s time to spice things up and give your brand some pizzazz! Where do you start? How about unleashing the power of color psychology?